A Google penalty is exceptionally disadvantageous for your website and your overall image. Also, it can be quite hard to handle and recover from a Google penalty. So, what are the different Google penalties, and what are the Google recovery tips? Scroll down to find out!
A Google penalty is when your website rankings drop down dramatically, or the traffic and audience show a considerable decrease. Google can penalize your website either manually or through its algorithm update. Now, this is extremely bad for any website, especially for ones who rely significantly on their sites for making profit and revenue.
So, what kind of penalties are there, and what are the Google penalty recovery tips?
The two types of penalties:
Manual penalties are usually due to backlinks, and 2 of the most common ways are:
• Unnatural links to your site
• Unnatural links from your site
First, what you need to do is check what the penalty is for and whether it is for any unnatural links. If there are many spam links that you can see inbound or outbound from your website, you need to remove those.
It’s never easy to find the unnatural that penalized your website. Now, you need to put in some extra effort to find that out. Recall your activities in the past few days or weeks. Have you been involved in any link buildings that have been repeatedly discouraged by Google? If you have, you know what to work on it.
If you are still not sure, you will need to work harder to find out. What you can do is research and try to find out about your anchor links. There are many tools available for this purpose, and you could make use of those to dig deeper into your anchor text. If you can locate those links, the best option would be to get them removed.
Algorithmic penalties can happen when any of Google’s algorithms flag your website. As mentioned earlier, this could happen as a result of an algorithm update or some other reason.
These penalties are a bit tougher to determine because you do not get informed of your penalty situation. All that happens is that you start seeing a considerable decrease in your ranking and internet traffic. So, if something like this suddenly happens, your mind should automatically go towards this outcome.
There are many algorithm updates such as Panda, Penguin, or mobile user-friendliness that penalize websites for different breaches of Google guidelines. The recovery of these penalties will be according to what algorithm has caused them.
To recover from a Panda algorithm, ensure you have up to date content and audit your website.
To recover from a Penguin algorithm, remove malicious links and any that have been discouraged by Google.
To recover from the mobile-friendliness algorithm, test your website for mobile-friendliness through using different tools available on Google. Recovery from this is probably the easiest compared to other algorithms.
So, these were a few penalties and a few tips on how to recover from these Google penalties. I hope this makes it easier for you the next time something like this ensues.